So in the summer of 1971, Lambert, along with William Miles Jr., an experienced adman who served as Playgirl's executive vice president, invested $20,000 in the project and opened a swanky, 23rd-floor office in Los Angeles's Century City. Two years later, in June 1973, Playgirl's first issue hit the newsstand, with a mission similar to its long-standing counterpart: to feature nude centerfolds alongside hard-hitting features by and for women. On the first cover, a nude man (credited as "Eldon") sat cross-legged, his modesty preserved by shadows, as an amorous woman (credited as "Lorelei") nuzzled him from behind. One of its cover lines: "Compulsions of the promiscuous woman." It sold out, moving six hundred thousand copies in four days. At its peak during the late seventies, each issue sold around 1.5 million copies.
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